How Africa’s First Caviar Won Over Michelin-Starred Restaurants In Europe | Big Business

Entertainment
Published on Apr 17, 2024
In 2009, French entrepreneurs took a massive gamble: building a luxury industry in one of the world’s poorest countries. Before Acipenser, no companies had successfully farmed caviar in Africa. Today, its caviar is served in Michelin-starred restaurants in Europe. How did they get customers from around the world to take a chance on African caviar? And why is it so expensive to raise sturgeon for "black gold"?

Correction: An earlier version of this story misstated the amount of feed Acipenser produces each month. It is about 60 metric tons per month, not 60 kilograms.

00:00 - Intro
01:08 - How They Raise Thousands Of Fish
04:00 - Why It Costs Over $130,000 A Month To Feed Sturgeon
09:17 - How They Remove Caviar From Sturgeon
11:45 - Why China's Caviar Farms Dominate The Market
12:44 - Inside A Michelin-Starred Restaurant Serving Rova Caviar
14:18 - How They've Invested Back Into Madagascar
15:56 - Credits

Thank you to Acipenser:
https://rova-caviar.com/en-FR

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How Africa’s First Caviar Won Over Michelin-Starred Restaurants in Europe | Big Business