Molly Kang, MBA ’15: How COVID Killed a Wedding-Dress Business That Was Just Beginning to Boom

Story Time
Published on Dec 2, 2020
As founder and CEO of Floravere, Molly Kang, MBA ’15, set out to make the “luxury bridal experience” accessible to women who couldn’t normally afford such a thing. At the beginning of 2020, two years after it launched, the company had showrooms in 13 cities nationwide, with big plans for expansion. Then the COVID-19 pandemic hit, weddings went away, and the business dried up. In this candid video interview, Kang talks about what it was like to be “at the wrong place at the wrong time.”